Johan Bülow grew up in a family with entrepreneurs and he was confident from a young age that he would create something special. He decided to invest in his passion for licorice – a Scandinavian favourite that in his opinion had far greater potential than the products that existed on the market. He spent many hours learning the craft from scratch and in 2007 he was ready to cook, roll and cut up in his very first product.

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In 2007.07.07 the first Lakrids by Johan Bülow store was opened in Svaneke. The idea was to boil the liquorice in the store and ensure that you could smell the lovely liquorice from 100 meters away. It worked and everything sold out in two hours. The last customer even bought the bowl of tastings.

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